Skip to main content
Copyright © Aluma Capital (Pty) Ltd. All rights reserved.
Aluma Capital (Pty) Ltd is a registered Financial Services Provider (FSP 46449) in terms of The Financial Advisory and Intermediary Services Act (37 of 2002)
January 22, 2025

Consumer Inflation

December 2024

In December, South Africa’s inflation increased slightly to 3.0%, driven primarily by rising costs in housing, services, and food. Despite these pressures, the Monetary Policy Committee’s recent rate cut of 25 basis points may ease financial burdens on consumers. Positive market sentiment and improved electricity supply suggest a stable inflation outlook ahead.

Inflation in South Africa rose slightly from 2.9% in November to 3.0% in December, marking a 0.1% increase in monthly inflation. This rise was primarily driven by:

  • Housing and Utilities: Up 4.4%, contributing 1.0 percentage points
  • Miscellaneous Goods and Services: Up 6.6%, adding 1.0 percentage points
  • Food and Non-Alcoholic Beverages: Up 2.5%, contributing 0.5 percentage points
  • Alcoholic Beverages and Tobacco: Up 4.3%, adding 0.3 percentage points

While these categories continue to experience price increases, the growth rate remains relatively slow. Rising costs are straining household budgets and eroding consumers’ purchasing power, which is reflected in trade statistics released by SARS. Many households are still turning to short-term credit to sustain their lifestyles, increasing their vulnerability to interest rates and rising product prices—albeit at a slower pace.

It’s important to note that these price increases are mainly driven by external factors rather than domestic demand. Issues such as electricity supply challenges, costs associated with alternative power generation, and rising import prices that are still affecting consumers. Additionally, the recent depreciation of the rand following Donald Trump’s re-election may also impact its value in the coming months, especially during the first hundred days of the new U.S. administration.

On a positive note, the Monetary Policy Committee (MPC) lowered the interest rate by 25 basis points in November, slightly less than the 50 basis points economists had anticipated. Another reduction of 25 basis points is expected during the January MPC meeting. These potential rate cuts could alleviate financial pressure on consumers and stimulate demand in the medium term.

With moderating inflation, sluggish economic growth for Q3 and Q4 of 2024, improved and stable electricity supply, and sustained positive market sentiment, the South African Reserve Bank (SARB) is likely to consider further interest rate reductions in early 2025 and beyond if inflation expectations hold steady in the first half of the year.


More Coverage

A Balancing Act
Much has happened in the last twelve months as well as the last month since the postponement of the February 2025’s budget. The big talking point and “bone of contention” was the mooted 2% increase in VAT. This increase was met with fierce resistance and made “balancing the budget” quite difficult, as the government has to decide between increasing taxes of cutting expenditures, leaving the Government of National Unity (GNU) between a “rock and a hard place” as it currently stands. The increase in VAT or other taxes sprout from the various expenditure items the government announced or want to implement which among other things include the National Health Insurance (NHI), a transformation fund and continuation of the Covid-19 relief grant and the possible introduction of a Basic Income Grant (BIG).
2024 Q4
Company profitability is vital for investors and the government. In South Africa, the Gross Operating Surplus (GOS) indicates positive growth, with profits surpassing inflation in late 2024. Notable gains in the Agricultural sector (68.8%) contrast with modest growth in Mining and Personal Services, reflecting an optimistic economic outlook post-election.
The South African Budget Speech Postponement
The Laffer Curve is an economic theory that describes the relationship between tax rates and tax revenue. Proposed by economist Arthur Laffer, the curve suggests that there is an optimal tax rate that maximizes government revenue without discouraging productivity, investment, and economic growth. The central idea is that increasing tax rates beyond a certain threshold can lead to diminishing returns; higher taxes may disincentivize work, entrepreneurship, and investment, ultimately reducing the overall tax base.
2024 Q4
The South African economy showed resilience with a 0.6% growth in the fourth quarter of 2024, despite challenges. Key sectors like Agriculture and Finance thrived, and improved consumer demand signals optimism for 2025. With continued market confidence and government reforms, there is potential for significant economic advancement ahead.
January 2025
In January 2025, credit demand rose by 4.6%, exceeding expectations, although overall demand is still modest. Interest rate cuts are expected to enhance property and asset purchases as disposable incomes improve. As consumers increasingly rely on credit, overall demand for goods and fixed assets is poised to rise throughout 2025
0:00
0:00