Skip to main content
Invest Now
012 012 5270
Copyright © Aluma Capital (Pty) Ltd. All rights reserved.
Aluma Capital (Pty) Ltd is a registered Financial Services Provider (FSP 46449) in terms of The Financial Advisory and Intermediary Services Act (37 of 2002)
Frederick Mitchell, Chief Economist | Aluma Capital (Pty) Ltd
Frederick Mitchell
November 20, 2024

A View on Demand in the Economy: Retail Sales Performance

Retail sales in South Africa rose 0.9% in September 2024, surpassing expectations of a 0.7% decline, signalling a modest recovery in consumer demand. Growth was led by general dealers, while textiles and clothing stores saw a 5.5% contraction. Despite tight budgets, anticipated interest rate cuts could further boost consumer confidence and demand.

Retail sales in South Africa once again exceeded market expectations in September 2024, growing by 0.9% annually and comfortably surpassing the predicted contraction of 0.7%. This growth indicates a modest resurgence in consumer demand, suggesting that consumer behaviour may be improving, especially as Business Confidence increased from 38 to 45 index points. Additionally, lower consumer inflation and an anticipated interest rate reduction by the South African Reserve Bank could further enhance consumer demand.

The growth in retail sales was largely driven by general dealers, who reported a 4.5% increase, contributing 2.1 percentage points to total growth. However, the largest negative impact came from retailers of textiles, clothing, footwear, and leather goods, which contracted by 5.5%, causing a reduction of 0.9 percentage points in overall growth.

Despite this positive trend, households remain cautious due to tight budgets and relatively high interest rates, even after the 25-basis point cut in September and another reduction expected in November. The effects of the September rate cut will only be visible in the October data, set to be released in December 2024. If the anticipated rate reduction in November occurs, it may boost consumer confidence and stimulate slightly higher consumer demand, ultimately contributing to the economic growth that South Africa desperately needs.

Back to News

More Coverage

A view on Demand in the Economy: Retail Sales performance – July 2026 Data

South Africa’s retail sector delivered a striking surprise in July 2026, with sales climbing 3.4% against market expectations of a 3.0% contraction, but the story beneath that headline number is far more nuanced than it first appears. This report unpacks the fragile balancing act facing local households: inflation easing to 4.3% yet still stubbornly above the SARB’s new 2–4% target band, administered prices and utility costs rising by more than 4.0%, wage growth lagging behind severe fuel shocks, and the lingering effect of May’s 25-basis-point rate hike prompted by inflationary pressures well beyond Pretoria’s control. We examine why business confidence firmed (SACCI up from 123.5 to 125.4) while consumer sentiment slumped sharply (FNB/BER down from -7 to -19), which categories, from “other retailers” to general dealers and household goods, actually carried the growth, and what the extension of AGOA to end-2027 means now that fresh visa tensions between Washington and Pretoria have placed South Africa’s eligibility squarely under the microscope. Read the full report to understand whether this recovery has the legs to survive higher fuel prices, a possible second rate increase, and a second-quarter contraction in economic activity — or whether July’s good news was simply borrowed from the easing cycle of 2024/25.

Gross Operating Surplus: A View on Company Profits 2026Q2

South Africa’s business profitability showed surprising resilience in the second quarter of 2026, outpacing inflation despite a 0.2% contraction in economic activity, higher oil and import prices, trade tariffs, and ongoing diplomatic tensions. While overall profit growth slowed from the first quarter, several sectors, including transport and logistics, mining, electricity and utilities, personal services, and trade, recorded substantial gains, offering important clues about where the economy’s strongest opportunities may lie. This report examines the forces shaping Gross Operating Surplus across key industries, explains the mounting pressures on company performance, and considers whether easing geopolitical tensions, lower oil prices, and greater policy certainty could unlock stronger economic activity, employment, and investment in the months and years ahead.

South African Gold and Foreign Exchange Reserves for August 2026

South Africa’s international liquidity position strengthened in August 2026, with net gold and foreign exchange reserves rising by USD 1,9 billion as the rand gained nearly 30c against the US dollar and the gold price climbed to USD 4 460/oz, some 30% higher than a year earlier. Yet beneath these encouraging headline figures lies a far more complex picture: the ongoing conflict in the Middle East and tensions around the Strait of Hormuz are keeping oil prices elevated, while shifting US tariff measures, a one-year AGOA extension and the Federal Reserve’s decision to hold rates steady all point to continued volatility for the rand. With the South African Reserve Bank’s third-quarter interest rate decisions hanging in the balance, this report unpacks what these commodity and currency movements mean for inflation, the mining sector and South Africa’s economic outlook for the remainder of the year.

Mining Production and Sales for July 2026

South Africa’s mining sector is facing mounting pressure, with production falling 7.5% in July 2026 after a revised 4.3% decline in June, while the rolling three-month contraction reached 5.5% and nominal mining sales dropped 5.6%. Sharp declines in iron ore, coal, PGMs, gold, manganese, and nickel highlight the sector’s vulnerability, compounded by job losses, rising fuel and energy costs, policy uncertainty, property rights concerns, and growing trade barriers. Yet mining remains indispensable to the economy, supporting approximately 450,000 jobs, generating foreign exchange and contributing to growth. With elevated gold prices and temporary tariff exemptions offering limited relief, this report examines the forces reshaping South Africa’s mining industry—and whether these bright spots can withstand the sector’s deepening structural and geopolitical challenges.

South African Economic Performance – GDP, Economic growth and Inflation for 2026Q2

South Africa’s economy faced renewed pressure in the second quarter of 2026, contracting by 0.2% amid high input costs, elevated fuel prices and challenging global conditions. While sectors such as agriculture and finance showed resilience, continued weakness in manufacturing, mining and trade highlights the structural challenges facing the economy. With unemployment remaining elevated and inflationary pressures still a concern, policy clarity, infrastructure investment and improved business confidence will be critical to supporting sustainable economic growth in the months ahead.